Smart mobile application CRM for pharmacy and CPG industry
A large pharmaceutical ISV in Australia with mobile based software products to improve sales and marketing team productivity. The company services more than 6000 pharmacies.
Unleashing the power of CRM and analytics to outclass competition
- The client wanted to build an all-in-one mobile app for CRM and analytics. It should be easy to use and at the same time track and manage sales team and sales metrices at one place.
- The application should be architected such that it can be integrate with any existing IT solutions at a pharmacy or CPG company
- Wanted a technology partner with deep capability in mobility solutions and analytics
- Trisys partnered with the client to define the complete business process and KPI’s. This helped in creating intuitive user experience and minimal process flows.
- Engaged ioS and android mobility experts to ensure that the application is secure and efficient
- Developed multiple modules like plan & manage sales team store visits, manage orders, custom surveys, task lists, upload store presentation & product display imagery, manage customer information etc
- Developed analytics dashboards to view sales team activity & KPIs, GPS location data, daily performance emails, and product sales.
With an intuitive and business centric application, the client was able to stay competitive and attract new customers. The client was able to package the application in three versions – Bronze, Silver, Gold and Platinum
The application has been integrated with multiple ERP systems across pharmacies to provide the relevant product and pricing information to the sales team
Offshore delivery ensured huge cost efficiency and faster lead times in the development of the application